At its Jan. 28 study session, the Airway Heights City Council unanimously approved a marketing contract with advertising firm BHW1 to implement promotion strategies ahead of the city’s recreation center opening slated for the first week of April.
According to city documents, BHW1 employees have been working with city officials for the last several months to develop a marketing plan ahead of the facility’s opening. The firm will be using a method called “hypertargeting” to emphasize interest, awareness and membership signups. Hypertargeting is marketing geared toward a very condensed and specif...
Reader Comments(0)