In 2016, ads for a new car-sharing service called Gig Car Share began popping up. The service allowed users to pick up a car with an app or a physical card, drive it anywhere within a designated "home zone," and leave it at a streetside parking spot, Next City notes.
The idea was that this type of free-flow car-sharing could complement public transit, bike-share, and ride-hailing, ultimately helping reduce car ownership. Over the next few years, Gig expanded its home zone, launched in two more cities, Seattle and Sacramento, and looked to be building a sustainable model.
In August, the dream s...
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