Cheney Free Press -

By Lee Hughes
Staff reporter 

On effects of college athlete profits

Crunch Time


Last updated 10/31/2019 at 1:36pm

Should college athletes be allowed to profit from their names, images and likenesses?

The National Collegiate Athletic Association apparently thinks so, according to a Tuesday, Oct. 29 press release in which the governing board announced it had unanimously voted to allow athletes to “benefit” — read profit — “in a manner consistent with the collegiate model,” from personal endorsements, and directed each of its three divisions to begin the process of updating their bylaws and policies.

The pressure to do so has been long in coming. California recently passed a law prohibiting po...

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