Cheney Free Press -


Trustworthiness is PACE's character trait in April

Guest Commentary


April 12, 2018

Start with trust.

It’s Better Business Bureau’s tagline, and consequently, the first of eight of BBB’s Standards of Trust. Trust is a buzzword, easily tossed around and much harder to define. But, it is at the core of much of what we do on a daily basis.

Consider this: It’s Tuesday, and you’re driving around, rushing between work, errands and family commitments. Suddenly, that dreaded check engine light pops up. Inevitably, you think you do not have the time, and possibly the money, to deal with this. Nonetheless, you drop by the mechanic the next day and ask him to check things...

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