The Airway Heights Village Centre Cinemas will be offering a winter matinee series. For $5, people can purchase a strip of tickets that will get them into nine shows that are offered on consecutive weeks each Saturday or Sunday.
Starting on Jan. 20, the "Winter Children's Matinee Series" begins at Airway Heights Village Centre Cinemas, located at 10117 West State Route 2. This program sells a strip of tickets for $5 a person for families and children to attend nine different movies for consecutive weeks until March 18.
"All of the schools surrounding Airway Heights participate," Bara Contreras, manager at Village Centre Cinemas said. "We reach a wide range of schools including Wilbur, Michael Anderson on Fairchild, Great Northern, Reardan along with Cheney and Medical Lake school districts."
Tickets can be purchased through the participating school's Parent Teacher Organization (PTO) or at the theater box office. Every movie will be shown at 10:30 a.m. on Saturday and Sunday for the nine weeks. Each film lasts about 90 minutes.
The first cinema is "The Emoji Movie" being shown on Jan. 20-21. The following movie will be "Despicable Me 3" on Jan. 27-28. The next showing will be "My Little Pony Movie" on Feb. 3-4 followed by "The Lego Ninjago Movie" on Feb. 10-11.
On Presidents Day weekend, the theater will feature "Goosebumps." The next movie on the list is "Muppets from Space" on Feb. 24-25. The original version of "Jumanji" will be shown on March 3-4. Then on March 10-11, "The Boss Baby" will be the featured movie. The finale is on March 17-18 with a surprise final film.
Along with doing it during the winter time frame, the theater also offers this kind of promotion in the summer as well.
"We have been doing this since the summer of 2006," Contreras said. "We do really well."
People participating will be required to purchase tickets for a specific day, either the Saturday or Sunday showings beforehand. But if there is room in any of the movies for the other day, people may be allowed to use their ticket for that feature after all the others have been seated. Single admission tickets will also be sold at the box office each week for $3.
"One dollar of every five dollars sold goes to the school," Contreras said. "The great part is that it includes adults as well. It makes it a very wonderful family entertainment for everyone."
In addition, a special children's combination of popcorn and a drink is going to be sold at a price of $3 during the series.
Grace Pohl can be reached at grace@cheneyfreepress.com.
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