We prefer snake oil because scientific truth is not always so wonderful

The last time I checked you can still buy your POM Wonderful at our local supermarkets.

This despite the fact that a judge issued a “cease and desist,” ordering POM to stop claiming its beverage benefits everything from your brain to your prostate (see www.sciencebasedmedicine.org/pom-not-so-wonderful/).

Distributors aren’t going to remove the stuff just because its maker’s lied, not as long as people keep buying it, and they do. POM’s 8-ounce bottle is now the fastest selling, single-serve premium refrigerated juice.

How to explain the fact that we Americans continue to believe our corporate...