Cheney Free Press -

Staff Reporter 

Tailgating also starts here, Saturday

Cheney Merchant’s Association to stage downtown promotion in conjunction with EWU football opener


Eastern Washington University has gotten some notable visibility with their “Football Starts Here,” campaign that centers around the season’s first football game Saturday at Roos Field versus Sam Houston State University and its broadcast across the nation on ESPN. The Cheney Merchant’s Association hatched an idea of its own with an event prior to the EWU-SHSU contest called “Tailgating Starts Here.”

First Street will be renamed Eagle Avenue, closed to traffic but open for business prior to the 12:30 p.m. kickoff. The event will focus on food and drink, Cheney City Councilman an...

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