Cheney Free Press -

Being trustworthy is essential to news organizations

In Our Opinion


It’s been said it can take years to build up trust, only to have it destroyed overnight by one small act.

In a column on PACE’s character trait for April, trustworthiness, Better Business Bureau communications specialist Matthew Sewell links the ability to establish trust with the way we use technology and all forms of media today. Sewell hypothesizes the more time we spend with media, the less time we dedicate to connecting with our peers face to face.

“By extension, it could be deduced that we are less likely to trust another person with our needs as a result,” Sewell writes.


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