January 16, 2014 | Vol. 117 -- No. 39

The news cycle is a crazy and most unpredictable thing

Write to the Point

The news cycle and what garners the attention of editors, producers, talking-head anchors and reporters is a crazy and most unpredictable thing.

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Sometimes it’s actually driven by events that affect people.

Like the bitter cold that gripped much of the nation recently and let us get to know about a term – the Polar Vortex – most all of us had never heard of before but has been around forever.

Other times it’s pure timing, such as the chemical spill that last week threw a stench into the lives of several hundred thousand people in West Virginia.

Sometimes, if timing is right, news th...

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