Write to the Point
The news cycle and what garners the attention of editors, producers, talking-head anchors and reporters is a crazy and most unpredictable thing.
Sometimes it’s actually driven by events that affect people.
Like the bitter cold that gripped much of the nation recently and let us get to know about a term – the Polar Vortex – most all of us had never heard of before but has been around forever.
Other times it’s pure timing, such as the chemical spill that last week threw a stench into the lives of several hundred thousand people in West Virginia.
Sometimes, if timing is right, news that might als...
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