Cheney Free Press -


Tips to make back to school shopping easier


With students soon headed back to school, such as these pictured above at Cheney High School, parents will find themselves facing challenges in picking up school supplies.

During back to school shopping season, it can be easy to feel overwhelmed. From commercials to coupons to mailers, there’s an overload of information about where the deals are for all the stuff your kids need this school year.

Even if you are a shopaholic, navigating the mall with your children in tow can be tiring.

“We’re bombarded with too much information to truly process when we’re out shopping, with so many ads, brands and ongoing sales competing for our attention,” said Mort Aaronson, CEO of PlaceWise Media, which provides integrated marketing services to more than 300 shopp...

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