February 7, 2013 | Vol. 116 -- No. 42

The evolution of the Super Bowl’s commercials and perception

Write to the Point

Let’s all be honest. For half of us, there’s really only one reason to watch the Super Bowl: the commercials.

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Every year, the who’s who of marketing pull out all the stops, paying around $4 million for just 30 seconds of air time. For the most part, the commercials are lighthearted and fun, seeking to be entertaining while drawing a good return on those millions of dollars. All ages, both adult and children, bask in the humorous, obscure and serious for a few hours in the day.

The Super Bowl is more of a family event than anything, with kids waiting for the funny Doritos commercials,...

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