The evolution of the Super Bowl’s commercials and perception

Let’s all be honest. For half of us, there’s really only one reason to watch the Super Bowl: the commercials.

Every year, the who’s who of marketing pull out all the stops, paying around $4 million for just 30 seconds of air time. For the most part, the commercials are lighthearted and fun, seeking to be entertaining while drawing a good return on those millions of dollars. All ages, both adult and children, bask in the humorous, obscure and serious for a few hours in the day.

The Super Bowl is more of a family event than anything, with kids waiting for the funny Doritos commercials, adults wa...