December 13, 2012 | Vol. 116 -- No. 34

New software and technology lead to new opportunities

In Our Opinion

Over the past several years online networking and marketing, largely through social media, has exploded.

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Just consider how Facebook has changed the landscape of online interaction in the past four years, when it surged in popularity. Non-profits, groups and businesses have flocked to the website, using it to their advantage. But, starting a successful operation can’t be done strictly online.

While social media outlets are continuing to grow, reliance on older methods of initial marketing will likely continue, despite the rapid pace of technology changing before us. In most cases today,...

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