After recent expansion and new television contract with Root Sports, new branding features customized EWU logo
FROM NEWS SERVICE REPORTS
The newly-expanded Big Sky Conference has a new logo.
The league unveiled its new look and branding campaign July 16 as part of the conference's Summer Kickoff in Park City, Utah.
The word “Sky” is accentuated in the new logo, which includes a series of color-specific logos to be utilized by each school.
Eastern senior wide receiver Nicholas Edwards, who helped introduce the logo in Park City by wearing his EWU jersey with the insignia affixed, was impressed.
“I really like the logo and how it's customized for each school,” he said. “It looks really good with red and black – I don't think I would like it as much on our uniform in blue.”
Because of the recent additions of Southern Utah University and the University of North Dakota as full members, and Cal Poly and UC Davis joining as football members, it proved to be the perfect time for the league to update its identity. Plus, the league begins a new television relationship with Root Sports.
For the past year the Big Sky Conference has been working with SME, Inc., on a rebrand, a process that will continue through 2013-14 when the league celebrates its 50th anniversary, and the 25th anniversary of sponsoring women's sports.
“A dream finally came true with the rebranding of the Big Sky Conference,” league Commissioner Doug Fullerton said. “We have a fresh and exciting new logo, new colors and a new league mentality.”
This marks the first time the 49-year-old league has undergone a rebranding campaign. The league had used the prior logo since the mid-1990s. The new logo will appear on uniforms, fields and playing courts in each university's colors.
The Big Sky Conference is one of the premier Division I Football Championship Subdivision conferences, having won six national championships. The league plays at the Division I level in all of its sports. The league has positioned itself as one of just three football-playing conferences in the western United States, along with the Pac-12 and Mountain West.
During a turbulent time in conference realignment, the Big Sky has been able to remain stable, adding schools without losing one. The leagues still features four charter members – Idaho State University, The University of Montana, Montana State University and Weber State University.