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Why would any company spend $5.5 million for a 30-second Super Bowl ad which leaves viewers perplexed as some glitzy and abstract commercials did? After production costs are tacked on, you’d think advertisers would want their messages clearly understood especially in difficult times. Some prominent advertisers, such as Coca Cola, Budweiser and Pepsi, traditional large buyers, skipped Super Bowl LV; however, Weather Tech did not. After game, the list of best and worst ads was r...
With COVID-19 vaccines being widely dispensed, will an end to this pandemic halt “work from home?” Will workers return to downtown offices at pre-pandemic levels? Not likely! However, it is not an either/or question, said Stanford Professor Nicholas Bloom, who is co-director of the National Bureau of Economic Research’s productivity, innovation and entrepreneurship program. “Working from home will be very much a part of our post-COVID economy,” he added, “so, the sooner poli...
Now that vaccines are available, we hope our lives will return to the way they were before the coronavirus pandemic blanketed the globe. That is not likely to occur. Last March our booming economy was clobbered by COVID-19. A worldwide pandemic ensued. There was no vaccine to counter it and even though vaccines were developed at “warp speed” lots of things changed and have become imbedded in our daily lives. Futurist Bernard Marr, columnist in Forbes, believes employers qui...
Would you believe in the future when a cement truck shows up to pour your foundation or patio, the mixture will likely contain ground-up wind turbine blades? As a part of new agreement between GE Renewable Energy and Veolia North America (VNA), old blades, consisting mostly of fiberglass, are shredded at a processing facility in Missouri and then shipped to cement plants across America where they replace coal, sand and clay in manufacturing. Like the coronavirus vaccine, the...
One of the biggest challenges of the 21st Century is dealing with the progress of the 20th Century — especially old computers, monitors, cellular phones and televisions. These appliances depend on hazardous materials, such as mercury, to operate. After a five-to-eight year useful life, many are tossed into dumpsters and sent to landfills where those hazardous materials can leach into the soil, streams and groundwater. That was the opening paragraph of a column I wrote 20 y...
Finally, the Federal Aviation Administration (FAA) cleared Boeing’s revamped 737MAX to return to service and Seattle Times aviation writer, Dominic Gates, reports its first flight is scheduled for Dec. 29. The FAA, which had been critical of Boeing, expects other foreign aviation authorities to lift the grounding by early 2021. That’s not only good news for Boeing, but its workers and suppliers, especially those in Washington. Our state has been the hub of the company’s airpl...
It’s no secret that airlines and airplane manufacturers have been clobbered by the coronavirus pandemic. Particularly hard hit are international flights traditionally flown by jumbo jets. Borders are closed and people aren’t flying. There is a small silver-lining. Just as restaurants started take-out service to survive, airlines are filling planes with freight. U.S. airlines are reeling from the pandemic and have lost more than $20 billion combined in the last two quarters. Ev...
Diversity in the ranks has been the lifeline of our all-volunteer military, but it wasn’t always that way. As we celebrate Veterans Day, we ought to be thankful for all of the men and women from a variety of ethnic backgrounds who put their lives in harm’s way to protect our freedoms and make safe our way of life. When my father was inducted into the U.S. Army during World War II, our military was segregated. That lasted until 1948 when President Harry Truman signed Executive...
A couple of years ago, a major regional medical clinic leader announced his support for a local tax hike to beef up the city’s police force and provide cops with better training and capabilities. His rational was two-fold: the Clinic needed police to augment its security and good public safety attracted the best staff. Any realtor will tell you people want good schools and safe neighborhoods. They want police who can respond quickly to emergency calls and investigate c...
To the average American, China’s control of the world production, processing technology and stockpile of critical metals is not their concern. However, to our military and high-tech leaders, it is a very big deal. Our government has a list consisting of 35 metals considered to be vital to our national economy and security. While 17 are classified as “rare earth” and are not commonly known, all are critical components of products such as smart phones, laptop computers, lithi...
What happens in China, doesn’t always stay in China. We learned that a couple of years ago when the Chinese stopped buying massive volumes of the world’s used paper, plastics and textiles; and, again last March when the coronavirus escaped Wuhan and spread across the planet. Like other nations, China is struggling with the deadly COVID-19 virus and suffocating under mountains of trash its residents generate each day. Wuhan hospitals generated six times as much medical was...
Replanting the millions of acres scorched by wildfires in our western woodlands will be herculean task priced in the hundreds of billions. Thankfully, many businesses, such as Bank of America, Microsoft, and Salesforce, have joined with conservation organizations to fund planting a trillion trees in our public forests by 2028. BofA pledged $300 billion to fight climate change by planting young seedlings. Salesforce plans to “conserve and restore 100 million trees,” acc...
Not only is the world in the grasp of the COVID-19 pandemic, but America’s western wildlands are burning up, as well. California Gov. Gavin Newsom told reporters his state has a dual crises: the massive wildfire complexes and the ongoing coronavirus pandemic. “At this time last year, California had seen 4,292 fires that burned 56,000 acres. So far this year, we’ve had 7,002 fires that have burned a whopping 1.4 million acres.” California reports more than 660,000 coronav...
Sunny summer weather helped restaurant owners and workers recover after they were broadsided by the coronavirus pandemic last March. However, as fall morphs into winter and diners are forced back inside, the big question will be: Are there enough customers to keep what’s left of the restaurant sector financially viable? The worst fears of many American businesses are coming true. With no recovery in sight from the COVID-19 pandemic, 72,842 businesses across the U.S. have p...
If Americans are to receive all of their electricity without coal and natural gas by 2035, they will need nuclear power. Even if Washingtonians, who already procure over 70 percent of their electricity from the hydro, are to be completely devoid of fossil fuel generation by 2045, they must have nuclear. Washington’s Clean Energy Transformation Act passed earlier this year by the legislature leans heavily on renewable fuels, particularly wind and solar. It calls for e...
Far too few people remember the 1972 Seattle billboard: “Would the last person who leaves Seattle please turn out the lights?” The reference was to the massive job losses at Boeing when the supersonic transport project collapsed and the company, then headquartered in Seattle, was on the ropes. That was a painful time especially for working families and local government leaders. Those who lived through it have no interest in a repeat performance. However, given the dir...
In early June, the financial website WalletHub released its rankings of “Best and Worse State Economies” and Washington led the field of 51 as best by a healthy margin. WalletHub economists viewed the states from three key dimensions — economic activity, economic health and innovation potential. Then the analysts from Dartmouth and Carthage colleges and the University of Texas-Austin looked a 28 key indicators of economic performance and strength when comparing all 50 state...
While the coronavirus pandemic and civil unrest are front page news, China’s unrelenting push to leap over our country in critical technology and hoarding of strategic metals should alarm us. Since the coronavirus pandemic broke out, there has been an unprecedented worldwide demand for personal protective equipment (PPE). Tensions between our countries fueled the widespread fear that Chinese imports would disappear. China provided 48 percent of our PPE imports in 2018, but C...
Solar power is getting a lot of attention these days as our country strives to reduce greenhouse gases. Sunny cities like Honolulu, Los Angeles and San Antonio have ramped-up solar power production; however, in cloudy coastal municipalities such as Seattle, investments in “sun power” have been lagging. One reason is Washington is blessed with an abundance of low-cost and carbon-free hydropower which accounts for three-fourths of our electricity generation. Electricity fro...
In recent years, papermakers in Pacific Northwest have been losing ground. However, today there is a ray of hope. Surprisingly, that optimism results from the COVID-19 pandemic. In the first days of the pandemic, grocers couldn’t keep toilet paper on store shelves even though paper mills were running 20 percent higher than normal capacity. Cardboard plants also were operating full bore making shipping boxes for medical supplies and personal protective gear. As Amazon and onlin...
As we get deeper into the COVID-19 pandemic, we are finding more Americans to thank. Until recently, truckers have been behind the scenes just doing their jobs, but as shoppers learn how groceries and necessities reappeared on shelves, they join the list of unsung heroes. Business Insider (BI) reported truckers are the reason America’s grocery stores, online retailers, hospitals, gas stations, and even ATMs have remained stocked. They number 1.9 million. It’s estimated tha...
Nobody knows how deep the impact of the coronavirus will be, but one thing that it is destined to test is how effectively people will work from home. Washington is at the point of the spear. Of the 22 U.S. deaths attributed to COVID-19, there are 19 in our state. To avoid further exposure, employers are encouraging telecommuting, canceling meetings, events and travel, and, taking extra caution to sanitize work locations. Seattle-based Alaska Airlines is among the carriers...
Washington and Oregon lawmakers want to end their legislative sessions; however, accounting for the costs of carbon emissions is a major road block. In Salem, rural Republican senators are boycottingsession and thereby denying majority Democrats a quorum to vote on a “cap and trade” bill. The measure calls for an 80 percent state reduction in greenhouse gases (GHG) by 2050. The system would be similar to existing programs in California and some Canadian provinces. The sta...
Last week, we visited the Grand Canyon National Park in northern Arizona. It is part of our National Parks “bucket list.” The trip was a real eye-opener. The Canyon is spectacular. It is hard to believe over a billion years ago it was flat ground and covered by ocean waters. In ancient times, there was too much water. Today, it is a deep gorge with a ribbon of water running through it. The Grand Canyon is 277 miles long, over a mile deep and 10 to 18 miles across. The fam...
Keeping hospitals and health workers healthy is key to fighting diseases. With new and more deadly viruses, the job is more challenging. Although the coronavirus has captured the world’s attention, it is important to note the Center for Disease Control estimates that 80,000 Americans died of flu and flu complications in the winter of 2017-2018 — the highest flu-related death toll in at least four decades. The coronavirus outbreak is very serious. According to the New York Tim...
